reputacion
nounCEFR B2
What does “reputacion” mean in English?
reputation — the opinions held about someone or something by the public
reputation — the opinions held about someone or something by the public (tener/gozar de buena reputación; dañar/destruir la reputación)
Example sentences
Un único escándalo puede destruir la reputación de una empresa que ha tardado décadas en construirse.
A single scandal can destroy the reputation of a company that has taken decades to build.
La organización goza de una reputación impecable en el sector gracias a su transparencia financiera.
The organisation enjoys an impeccable reputation in the sector thanks to its financial transparency.
Gestionar la reputación digital de una marca requiere monitorizar constantemente las redes sociales.
Managing a brand's digital reputation requires constant monitoring of social media.
How to use it
La reputación (noun, feminine) means 'reputation' — what is generally said or believed about someone's character. Core B2 collocations: tener/gozar de buena reputación; dañar/destruir la reputación; reputación online/corporativa; con reputación de + adjective; ganarse la reputación. The adjective is reputado. Distinguish from imagen (public image — more managed/visual) and prestigio (prestige — earned through excellence).
Common mistake
Reputación is a strong cognate but watch out: 'of repute' = de renombre/reputado. 'Reputation management' = gestión de la reputación. Don't confuse with fama (fame/notoriety — more neutral or colloquial) and prestigio (more positive connotation of earned respect).